Customizable Fit Pack

This style includes our unique Sole Saver Pack®. This customizable fit pack gives you everything you need to personalize your pair. Whether your feet are wide, narrow, or somewhere in between, or even different from each other, this pack is designed to adapt.

Inside the box, you’ll find:

• Full-length footbeds: Designed with layered contouring to support your arch, cradle your heel, and cushion your forefoot. Ideal for a regular fit.
• Half-length footbeds: Perfect for wide feet, bunions, or extra toe room. These give you more space in the forefoot while still delivering soft arch support.
• Forefoot cushions: Add these under the full-length footbeds to secure a narrower, more snug fit.
  

With multiple combinations at your fingertips, you can mix and match footbeds and cushions to create the perfect fit for each foot, because no two feet are alike.

Learn more about how to use your Sole Saver Pack here.

120k 5-Star Reviews

Step up your shoe game with cloud-like comfort, unparalleled support, and on-trend styles. To date, we have received over 120,000+ verified buyer reviews with an average of 83% 5-star rating!

We welcome the feedback of our customers, after all, our footwear is designed for you to love. Following a purchase, we invite you to review your footwear.

Our designs are improving the quality of life for many women around the globe - the reviews speak for themselves.

B Corp Certified

For over 14 years, we’ve been on a journey to support the wellbeing of women worldwide. We’re proud to announce FRANKIE4 is a certified B Corporation (B Corp), reflecting our ongoing commitment to science-backed design as well as social and environmental performance, transparency, and accountability. 

Joining the B Corp community reinforces our purpose beyond profit, embodying the “Benefit for all” ethos. This milestone is just the beginning, as we strive to become more responsible and impactful, with recertification required every three years. Thank you to our global community for being part of this journey.

FRANKIE4 exists to support the wellbeing of women worldwide. We’re on a journey to create styles that maximize comfort and positively support the communities in which we operate, whilst taking steps to minimise our impact on the planet.

It’s important to note that the fashion industry runs on consumption and newness. For this reason, we don’t call ourselves a sustainable brand. Instead, we are on a journey towards taking responsibility for our global footprint and engaging in responsible business practices.

Learn more here.

Goldilocks Heel Counter

We believe comfort should never come at the cost of support, or vice versa. That’s why we developed what we call the Goldilocks Heel Counter: a heel counter that strikes the perfect balance between structure and softness, not too firm, not too soft, just right.

Crafted from a modern, forgiving thermoplastic, our heel counters are designed to be firm enough to play their essential role, helping to hold your foot securely in place and promoting alignment with every step. At the same time, they are gentle and flexible enough to move with your foot, minimizing pressure and reducing the risk of rubbing or irritation against the skin.

What makes this feature even more intelligent is its ability to adapt to you over time. The thermoplastic gently responds to your body heat, softening slightly with wear. As you move, the material gradually moulds to your heel’s unique shape, providing a personalized fit that improves with each wear.

The result? A heel counter that offers the structure you need, the comfort you deserve, and the adaptability your feet will thank you for. It’s just one of the many thoughtful details we build into every pair.

Responsible Leather Sourcing

We’re members of the Leather Working Group (LWG), the world’s leading responsible leather organisation. Over 90% of the leathers used in our styles come from LWG Gold Rated tanneries, with the remainder from LWG Silver Rated tanneries.

This reduces the use of toxic or hazardous substances, reduces pollution, and aids with water management.