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Over a decade of research and design has gone into creating pairs that support your style and soles.
Since our first steps, responsible and innovative design has been at the core of all we do.
100% of the net profit from our charming socks goes to The Cure Starts Now, a non-profit dedicated to the battle against pediatric cancer.
Empowering women from the ground up through a supportive community and fashion that helps each of us seize every moment.
Being a podiatrist helped me design the most comfortable, customizable shoes on the market.
And being a woman ensured they were ones I actually wanted to wear.
“Stylish and so very comfy. Can't wait to buy another pair in a different colour.”
Anne A.
SHOP FIFI“These shoes are beautiful and have been comfortable for me from the first wear.”
Susan T.
SHOP JACKIEEnjoy $20 off your first purchase and receive early access to sale events and product launches. *Please see T&Cs for more information.