Podiatrist-Designed Footbed

Our unique Sole Hero® Support Footbeds are Podiatrist-designed and found in all our styles, except for our LuxaLite® range. Depending on the style, they are either ‘built-in’ or ‘adjustable’.  

This style features a ‘built in’ Sole Hero® Support Footbed with the added benefit of it being adjustable in the forefoot to help perfect your fit. This footbed is designed with the aim to alleviate and prevent heel pain (including Plantar Fasciitis), arch pain, and forefoot pain through 3 key elements:

• Align: The footbed contours help facilitate normal alignment and movement through the foot and leg. 
  
• Distribute: The support and cushion system in this footbed features layers of materials with differing softness. This optimizes foot cushioning and helps spread the load & pressure under the foot.
  
• Cushion: The Sole Hero® Support Footbed is loaded with cushioning where it is needed. This is to aid in shock absorption to help take stress off your foot and leg.
  

Learn more here.

150k 5-Star Reviews

15 years. 150,000+ five-star reviews. 150 billion steps taken together (give or take). 

For over a decade, we’ve been changing the way women experience footwear, with award-winning comfort, style, and podiatrist-designed technology. 

To say thanks and to celebrate how far we’ve come, we’re giving back with a milestone giveaway. Join the celebration and step into your chance to win a $1,500 travel prize pack*. Enter now.

*T&Cs apply, ends Sunday 10 August. See full T&Cs here. 

B Corp Certified

For over 14 years, we’ve been on a journey to support the wellbeing of women worldwide. We’re proud to announce FRANKIE4 is a certified B Corporation (B Corp), reflecting our ongoing commitment to science-backed design as well as social and environmental performance, transparency, and accountability. 

Joining the B Corp community reinforces our purpose beyond profit, embodying the “Benefit for all” ethos. This milestone is just the beginning, as we strive to become more responsible and impactful, with recertification required every three years. Thank you to our global community for being part of this journey.

FRANKIE4 exists to support the wellbeing of women worldwide. We’re on a journey to create styles that maximize comfort and positively support the communities in which we operate, whilst taking steps to minimise our impact on the planet.

It’s important to note that the fashion industry runs on consumption and newness. For this reason, we don’t call ourselves a sustainable brand. Instead, we are on a journey towards taking responsibility for our global footprint and engaging in responsible business practices.

Learn more here.

Goldilocks Heel Counter

We believe comfort should never come at the cost of support, or vice versa. That’s why we developed what we call the Goldilocks Heel Counter: a heel counter that strikes the perfect balance between structure and softness, not too firm, not too soft, just right.

Crafted from a modern, forgiving thermoplastic, our heel counters are designed to be firm enough to play their essential role, helping to hold your foot securely in place and promoting alignment with every step. At the same time, they are gentle and flexible enough to move with your foot, minimizing pressure and reducing the risk of rubbing or irritation against the skin.

What makes this feature even more intelligent is its ability to adapt to you over time. The thermoplastic gently responds to your body heat, softening slightly with wear. As you move, the material gradually moulds to your heel’s unique shape, providing a personalized fit that improves with each wear.

The result? A heel counter that offers the structure you need, the comfort you deserve, and the adaptability your feet will thank you for. It’s just one of the many thoughtful details we build into every pair.

Responsible Leather Sourcing

We’re members of the Leather Working Group (LWG), the world’s leading responsible leather organisation. Over 90% of the leathers used in our styles come from LWG Gold Rated tanneries, with the remainder from LWG Silver Rated tanneries.

This reduces the use of toxic or hazardous substances, reduces pollution, and aids with water management.