STEP INTO INNOVATION
GET TO KNOW US
ABOUT FRANKIE4
Our mission is to change the future of women’s footwear by taking wellness to the next level with fashion-forward, award-winning design that strives to support women everywhere and do better for the planet. With this purpose, FRANKIE4 is designed by women, for women—holding true to our podiatrist-founded history and our proud Australian heritage.
The first steps began with our founder, Caroline McCulloch. Caroline experienced first-hand the struggle so many women face on a regular basis, while working alongside her husband, Al, at their family-founded podiatry clinics in Brisbane, Australia.
Caroline recognized that patients had often sacrificed their health and comfort for fashion and commonly experienced pain intrusive enough that it impacted their daily lives. Al, Caroline, and their team diligently offered their expertise, but what they couldn’t offer their patients was a choice in footwear that helped with their treatment and that looked beautiful. This inspired Caroline to create an innovative fashion label that would revolutionize the way women experience shoes.
Rocking great style & comfort around the world
With a proud Australian heritage and over a decade-long design history, FRANKIE4 is the label making great strides revolutionizing everything we know about women's shoes.
GET TO KNOW US
ABOUT FRANKIE4
Our mission is to change the future of women’s footwear by taking wellness to the next level with fashion-forward, award-winning design that strives to support women everywhere and do better for the planet. With this purpose, FRANKIE4 is designed by women, for women—holding true to our podiatrist-founded history and our proud Australian heritage.
The first steps began with our founder, Caroline McCulloch. Caroline experienced first-hand the struggle so many women face on a regular basis, while working alongside her husband, Al, at their family-founded podiatry clinics in Brisbane, Australia. Our mission is to change the future of women’s footwear by taking wellness to the next level with fashion-forward, award-winning design that strives to support women everywhere and do better for the planet. With this purpose, FRANKIE4 is designed by women, for women—holding true to our podiatrist-founded history and our proud Australian heritage.
The first steps began with our founder, Caroline McCulloch. Caroline experienced first-hand the struggle so many women face on a regular basis, while working alongside her husband, Al, at their family-founded podiatry clinics in Brisbane, Australia.
Caroline recognized that patients had often sacrificed their health and comfort for fashion and commonly experienced pain intrusive enough that it impacted their daily lives. Al, Caroline, and their team diligently offered their expertise, but what they couldn’t offer their patients was a choice in footwear that helped with their treatment and that looked beautiful. This inspired Caroline to create an innovative fashion label that would revolutionize the way women experience shoes.
MEET THE COMPANY LEADERS
HILARY MCMILLAN
Group Chief Executive Officer CEO
Learn about Hilary
With over a decade at FRANKIE4, Hilary McMillan, now Group CEO, has been integral to the Australian footwear company's success since joining in 2011. Hilary's strategic planning has contributed to propelling FRANKIE4s to it’s current standing in the market with over $50 million in sales in FY23 and a global team of 200+.
Hilary's leadership is poised to propel the brands expansion into the US market, including recently established partnerships with Nordstrom and J.Jill, marking an exciting phase for the company. From the brand's prototype to 100,000+ five-star reviews, Hilary has been a constant force shaping FRANKIE4s evolution.
REBECCA HOVEY
Group Chief Operating Officer COO
Learn about Rebecca
Rebecca Hovey, the dynamic Chief Operating Officer (COO) at FRANKIE4, is an authentic leader, business innovator, and creative thinker. She holds a track record of overseeing nationally and internationally acclaimed commercial strategies, along with her ability to lead diverse teams with her empowering leadership style. In her current role as COO at FRANKIE4, she oversees the powerhouse Product, Planning & ESG, Inventory & Supply Chain, and Wholesale teams, ensuring that her strategic vision translates into tangible results for the organization.
GABRIELLE THOMPSON
Director of Footwear
Learn about Gabrielle
Gabrielle Thompson, the esteemed Director of Footwear for FRANKIE4 Australia, brings more than two decades of design expertise to her role. Her skills lie in designing fashion-led, yet highly technical footwear, design strategy, trend analysis, and translating emerging trends into cutting-edge footwear. She excels in developing new footwear constructions while keeping FRANKIE4 technology at the heart of the product, crafting seasonal color palettes, sourcing inventive materials, and working closely with suppliers and key stakeholders to deliver exceptional products
ANGELA LYKKEN
Director of Wholesale, North America
Learn about Angela
Angela Lykken brings over a decade of sales expertise across dynamic markets such as Seattle, New York, and Los Angeles. Grounded in ethical values, Angela began her career at Dolce Vita Footwear and later spearheaded the global wholesale division for sustainable activewear brand Girlfriend Collective.
Angela now drives the US Wholesale growth strategy for FRANKIE4, seamlessly merging her commitment to ethical values and industry knowledge. As an experienced sales and operations professional, Angela has a proven track record in wholesale, retail, and e-commerce and a strong business acumen transitioning B2C brands into successful B2B super-brands.
MEET THE COMPANY LEADERS
HILARY MCMILLAN
Group Chief Executive Officer CEO
Learn about Hilary
With over a decade at FRANKIE4, Hilary McMillan, now Group CEO, has been integral to the Australian footwear company's success since joining in 2011. Hilary's strategic planning has contributed to propelling FRANKIE4s to it’s current standing in the market with over $50 million in sales in FY23 and a global team of 200+.
Hilary's leadership is poised to propel the brands expansion into the US market, including recently established partnerships with Nordstrom and J.Jill, marking an exciting phase for the company. From the brand's prototype to 100,000+ five-star reviews, Hilary has been a constant force shaping FRANKIE4s evolution.
REBECCA HOVEY
Group Chief Operating Officer COO
Learn about Rebecca
Rebecca Hovey, the dynamic Chief Operating Officer (COO) at FRANKIE4, is an authentic leader, business innovator, and creative thinker. She holds a track record of overseeing nationally and internationally acclaimed commercial strategies, along with her ability to lead diverse teams with her empowering leadership style. In her current role as COO at FRANKIE4, she oversees the powerhouse Product, Planning & ESG, Inventory & Supply Chain, and Wholesale teams, ensuring that her strategic vision translates into tangible results for the organization.
GABRIELLE THOMPSON
Director of Footwear
Learn about Gabrielle
Gabrielle Thompson, the esteemed Director of Footwear for FRANKIE4 Australia, brings more than two decades of design expertise to her role. Her skills lie in designing fashion-led, yet highly technical footwear, design strategy, trend analysis, and translating emerging trends into cutting-edge footwear. She excels in developing new footwear constructions while keeping FRANKIE4 technology at the heart of the product, crafting seasonal color palettes, sourcing inventive materials, and working closely with suppliers and key stakeholders to deliver exceptional products
ANGELA LYKKEN
Director of Wholesale, North America
Learn about Angela
Angela Lykken brings over a decade of sales expertise across dynamic markets such as Seattle, New York, and Los Angeles. Grounded in ethical values, Angela began her career at Dolce Vita Footwear and later spearheaded the global wholesale division for sustainable activewear brand Girlfriend Collective.
Angela now drives the US Wholesale growth strategy for FRANKIE4, seamlessly merging her commitment to ethical values and industry knowledge. As an experienced sales and operations professional, Angela has a proven track record in wholesale, retail, and e-commerce and a strong business acumen transitioning B2C brands into successful B2B super-brands.
INNOVATION IS IN OUR DNA
SCIENCE MEETS STYLE
Every one of our pairs is handcrafted for luxe style, created with sleek silhouettes and the highest LWG certified quality leather. This is complemented by revolutionary technology, such as our renowned footbed, expertly balanced heel counters, and precisely placed foam lining. Engineering designed for comfort aids in our pairs’ ability to help negate any wear-in period and relieve pressure and rubbing.
The future of women’s footwear is customized. At last, customized style and comfort. Our Sole Saver Pack comes in every box of boots, sneakers and most flats for customers to mix-and-match according to their needs. This allows customers to customize their fit using the pack’s footbed components, whether that’s for a narrow, regular, or wide fit.
Rocking great style & comfort around the world
With a proud Australian heritage and over a decade-long design history, FRANKIE4 is the label making great strides revolutionizing everything we know about women's shoes.
INNOVATION IS IN OUR DNA
SCIENCE MEETS STYLE
Every one of our pairs is handcrafted for luxe style, created with sleek silhouettes and the highest LWG certified quality leather. This is complemented by revolutionary technology, such as our renowned footbed, expertly balanced heel counters, and precisely placed foam lining. Engineering designed for comfort aids in our pairs’ ability to help negate any wear-in period and relieve pressure and rubbing.
The future of women’s footwear is customized. At last, customized style and comfort. Our Sole Saver Pack comes in every box of boots, sneakers and most flats for customers to mix-and-match according to their needs. This allows customers to customize their fit using the pack’s footbed components, whether that’s for a narrow, regular, or wide fit.
SPOTTED, THE AUSTRALIAN FOOTWEAR LABEL
taking the international market by storm.
KELLY CLARKSON
Wearing Ava II Black Fitted Leg
NINA DOBREV
Wearing Nat II White
NAOMI WATTS
Wearing Nat II White
“The most comfortable shoes you will ever own” – Vogue
SPOTTED, THE AUSTRALIAN FOOTWEAR LABEL
Spotted, the Australian footwear label taking the international market by storm.
KELLY CLARKSON
Wearing Ava II Black Fitted Leg
NINA DOBREV
Wearing Nat II White
NAOMI WATTS
Wearing Nat II White
ALSO SEEN ON
“The most comfortable shoes you will ever own” – Vogue
I knew if I could make my footwear designs a reality, under the feet and available to all women, then I could help alleviate, cure or prevent foot pain for many more women.
FOUNDER & DESIGNER | CAROLINE MCCULLOCH
Podiatrist
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The first time I stepped into a pair, I felt immediate comfort… Once you try this brand, it will be hard to switch to old-fashioned pairs… comfort, quality and sustainability without missing the sense of fashion.
A slingback with an unexpected heel is a serious must-have – especially if you’re hitting the dance floor…
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The genuine leather on this goes-with-anything shoe makes it a top choice for women searching for day-to-night wardrobe essentials… best sandals for women for blister-free summer style, comfort, and support.
I knew if I could make my footwear designs a reality, under the feet and available to all women, then I could help alleviate, cure or prevent foot pain for many more women.
FOUNDER & DESIGNER | CAROLINE MCCULLOCH
Podiatrist
100,000+
FIVE-STAR REVIEWS FROM VERIFIED BUYERS
We believe that style and comfort are not mutually exclusive. That’s why, at their heart, our designs prioritize both science and fashion. Because sole wellness should never be compromised, and we know you believe in that too.
100,000+
FIVE-STAR REVIEWS FROM VERIFIED BUYERS
We believe that style and comfort are not mutually exclusive. That’s why, at their heart, our designs prioritize both science and fashion. Because sole wellness should never be compromised, and we know you believe in that too.