Women's Active Footwear

How to Choose the Right Active Shoes for Your Feet?

Women's athletic shoes are an essential type of footwear that really gets put through their paces, having to withstand everything from daily use to physical activities such as running, walking, and cross-training. Athletic shoes, however, traditionally focus more on function than fashion and are often the pairs you resort to if your feet are in pain. This active approach to style has been revolutionised with our ACTiVE range—a collection of streamlined, sleek sneakers that are made to be seen, enjoyed, and worn with your sole wellness in mind, even handling light to moderate exercise with ease.

Our exclusive ACTiVE range perfectly balances the need for versatile footwear that looks good and can also be used to help keep your health on track—after all, your wellness starts at your soles. A cushioned step and supportive lift really makes a difference in your day and empowers you to not only feel better but to put you and your health at the highest priority—all you need to do is lace up a pair of our ACTiVE range to feel the difference. Clumpy, unflattering footwear is firmly put in the past with these pairs, but it’s their engineering that really puts them a step ahead.

What Are the Differences Between Active Shoes and Regular Shoes? 

Active sneakers have a stronger focus on performance and comfort rather than style compared to regular shoes, particularly athletic sneakers that are used for endurance sports. However, the best active sneakers are those that are more suitable for everyday light and moderate exercise, because they are stylish enough to be worn throughout the day, making a busy and active day more manageable, achievable, and convenient, complementing your schedule. Another factor that contributes to the best athletic sneakers is that they are supportive and of high-quality.

All our sneakers have a layered support and cushion system that helps to relieve common foot pain symptoms, along with a specifically placed foam lining that aims to alleviate pressure and rubbing—meaning that you’re fully supported in achieving your fitness goals. Not only does this help with accomplishing your performance goals but technology and style is the perfect combination for making an active life easier. For example, our Active range sneakers, including Tambo and Zoey, feature a dual density moulded sole with a durable rubber outsole and a shock-absorbing, lightweight phylon midsole.

What Are the Key Benefits of Athletic Shoes?

Comfortable active shoes are a wardrobe necessity, and our womens active shoes put women’s needs first, curating a range of comfortable active shoes that are as stylish as they are supportive. Customisable fitting options are a key part of this, because no two feet are the same and neither are our routines (our team can advise on orthopaedic friendly pairs and styles that will work best for your active needs). With our Active range’s Custom Control™ pack, you can choose our leather-lined Sole Hero™ Support Footbed to support alignment and biomechanical function, or our cushioned FRANKIE4 Lite Footbed for a soft, minimal feel underfoot. Customise your pair’s fit to your feet and your preferences with our forefoot cushions.

To finish, high-quality materials such as supple leather details add a bit of luxe style and elevate relaxed looks, while performance knit uppers with cushioned textile lining (which feature on styles like MAE) aim to alleviate pressure and rubbing on the skin. Keeping you comfortable and stylish while you reach your goals.