Traditional Pain Points and Our Solutions
Traditional Pain Point: No Everyday Support
Our Solution: Sole Hero® Footbed Tech and Layered Support and Cushioning Systems
Sole Hero® Footbed
Podiatrist-designed with targeted cushioning under the heel, arch, and forefoot to cradle your feet with every step. In an independent study on women with plantar heel pain, it was shown to perform biomechanically comparable to prefabricated orthotics while delivering higher comfort ratings (more on this to come). The study also found a 30% reduction in impact loading rate, helping to soften the force applied to the foot with each step, and no negative trade-offs—reducing heel pressure did not increase pressure elsewhere on the foot.
Layered Cushion and Support Systems
Strategically crafted to prevent and alleviate common foot pain symptoms, delivering soft, all-day comfort.
Read more our podiatrist-designed tech here.
Traditional Pain Point: Painful Break-In & Blisters
Our Solution: Expertly Balanced Heel Counter & Pressure-Relieving Lining
Expertly Balanced Heel Counter
Firm enough to hold its shape and support, soft enough to flex with your foot—providing structure without stiffness.
Strategically Placed rPET Foam Lining
Made from recycled plastic bottles, this soft lining is strategically placed to relieve pressure and rubbing on the skin, helping prevent blisters from the very first wear.
Traditional Pain Point: One-Size-Fits-All Fit and Impractical
Our Solution: Custom Fit & Thoughtful Construction
Sole Saver Pack®
Customises your fit; regular, wide, and narrow. Most of our enclosed styles come with an innovative, three-fit system pack that includes an adjustable full-length footbed, a half-length footbed, and forefoot cushions for tailored comfort.
Podiatrist-Designed Dual-Density Molded Soles
Free of steel shanks and heavy materials, these soles provide lightweight, structured support while staying flexible enough with your movements.
Discover more about our podiatrist-designed tech here.
How to Style Your Sneakers
Elite-Level Support. Everyday Purpose.
Science-Backed Technology, Built into Every Pair
Your feet don’t stop working when the workout ends. From the school run to back-to-back meetings, the daily marathon is real. So why save the science for your sports shoes?
In a new, independently conducted study on women with plantar heel pain, run in partnership with QUT (a top university and academic institution in Australia, The Queensland University of Technology) and funded through an Australian government initiative with FRANKIE4, our Jackie sneaker and Sole Hero® Footbed were found to deliver immediate biomechanical benefits.
Amongst the results, the study showed a 15% reduction in heel pressure, a 30% softening of impact, and up to 67% improvement in comfort for women with plantar heel pain. All FRANKIE4 sneakers are built on these same proven biomechanical principles, delivering comfort, support, and impact reduction in every pair.
This is performance redefined: thoughtful design, measurable benefits—welcome to footwear that keeps pace with your lifestyle, not just your workout.