Step inside our2025 timecapsule. From breakthrough studies to community milestones,here’sa snapshot of the moments that shaped our fifteenth year, and the stepswe’vetaken together with our amazing community.
Science has always been part of our heritage. This year, the results of a groundbreaking study were officially published, in partnership with top Australian academic institution, the Queensland University of Technology (QUT). The independent, government co-funded, ethics-approved study, focused on women with plantar heel pain, found our Jackie sneakers and Sole Hero® Footbed deliver immediate biomechanical benefits, confirming what our community has long experienced: meaningful relief with every step.
Find out more about the groundbreaking study here.
When something truly works, women talk about it. With more than 150,000 five-star reviews, we’ve seen how word of mouth—between colleagues, friends, and families—has built our community. From nurses pulling long shifts, to teachers on their feet all day, to women who simply want to feel good in their shoes, those stories remain the heartbeat of FRANKIE4.
Comfort feels even better when it’s shared. This year, we launched the FRANKIE4 Referral Program: give a friend who's new to FRANKIE4 15% off their first full-priced pair and with each successful referral, be rewarded with $20 off your next full-priced pair*. It’s our way of saying thank you for helping our community grow (because real friends don’t let friends wear uncomfy shoes).
Sign up, refer, and get rewarded here.
(*T&Cs apply, those a part of our Healthcare Professional and Educator Privilege Programs can stack their perks).
Comfort and style, now just a click away. We have strengthened our U.S. presence, making it easier than ever for women across the country to experience our footwear. From the convenience of our online store to being available on Nordstrom.com, our e-commerce expansion means FRANKIE4 is more accessible for wherever life takes you. It’s part of our ongoing mission to bring the shoes women love—and the comfort they rely on—to more feet than ever before.
LuxaLite® is our most slimline footbed tech, bringing enhanced, longer-lasting comfort to the fashion silhouettes you love. Now featured in selected FRANKIE4 heels and slides, LuxaLite® makes it easier than ever to enjoy lightweight, stylish footwear without compromising on wearability. From busy office days to off-duty weekend moments and nights out, it’s comfort designed to keep up with your life, and your wardrobe.
Learn more and explore the collection here.
This year, FRANKIE4 turns 15, and our stores remain an important foundation of the brand. From personalized fittings to tips on styling, our team offers expert, friendly guidance, letting women try, feel, and fall in love with FRANKIE4 comfort firsthand. Today, we have nine stores across Australia and a flagship store in Seattle, USA. It’s where style meets comfort, and where our community continues to grow—one pair at a time.
Find your closest store here.
In August 2025, FRANKIE4 washonoredby the Australian Fashion Industry Awards as the Best Place to Work.It’sa recognition of our passionate, dedicated team and the culturewe’vebuilt—one that values collaboration, creativity, and wellbeing. Behind every pair of FRANKIE4 shoes is a community of people committed to making comfort and style accessible, enjoyable, and inspiring.
A milestone our community couldn’t celebrate enough: we launched beach-proof styles, including Isla. Made from waterproof-treated leather and featuring our podiatrist-designed Sole Hero® Footbed, they provide heel, arch, and forefoot support. Designed to take you from the beach or pool to the bar, these styles combine style and functionality in every step.
Find out more about our beach slides here.
At FRANKIE4, we take pride in our close relationships with trusted suppliers who share our commitment to quality and responsible manufacturing. Our footwear is crafted in Brazil and Vietnam, home to some of the world’s best makers and manufacturing technologies, combining innovation with meticulous quality control. These valued partnerships help us create products that reflect our B Corp values, prioritizing craftsmanship, innovation, and responsible production in every step of the process.
Learn more about our responsible practices here.
As FRANKIE4 continues to grow in the U.S., our all-female warehouse crew is at the heart of making comfort and style possible for our community. We’re fostering an environment where women lead, innovate, and thrive—handling everything from inventory to order fulfillment with skill and care. Every pair of FRANKIE4 shoes passes through their hands, ready to delight the women who wear them.
Our community is at the heart of everything we do. This year, we've connected with incredible women who share our values and passion for comfort and style. Former Dallas Cowboys Cheerleader Kelcey Wetterberg recently shared her experience with FRANKIE4 while wearing Riley II in White/Blue in a partnered TikTok video. Known for her career accomplishments and part in Netflix's America's Sweethearts: Dallas Cowboys Cheerleaders, Kelcey continues to inspire her followers with her journey beyond cheerleading.
We've also collaborated with other influential women who resonate with our mission, amplifying our message and expanding our reach. Their authentic voices help us build a community where women support and uplift each other.
You may not know that FRANKIE4 has been spotted on some seriously stylish feet. Kelly Clarkson wore our Ava boots on multiple occasions on The Kelly Clarkson Show and also for the tree lighting ceremony at Rockefeller Center in New York City. Joey King stepped out in FRANKIE4’s Octavia Black Loafers during the Ed Asner 4th Annual Stage Celebrity Reading of It’s a Wonderful Life at the Garry Marshall Theatre in Burbank, California, benefiting The Ed Asner Family Center.
Our designs have also found other A-lister fans and been seen in glossy magazines. Over the years, we've been featured by Vogue, Marie Claire, Harper’s BAZAAR, and more, shining a spotlight on FRANKIE4’s unique blend of style and comfort.
See more here.
Starting with our original Ellie, we’ve expanded from a single sneaker to a diverse collection of heels, sandals, sneakers, slides, boots, and flats. From day one, size inclusivity has been central to our mission of supporting women’s wellbeing worldwide—which is why we offer a wide range of sizes from 5 to 13. Because everyone deserves to find their perfect fit and enjoy the comfort and style of FRANKIE4.
Find out more about our sizing here.
As we celebrate fifteen years, we remain committed to comfort, style, and positive impact: because every step we take, we take together with our FRANKIE4 community.
Step into the world of fashion and functionality with our curated collection of footwear blogs, where style meets comfort every step of the way.
