A FIT FOR EVERYONE
Our Specialist's Guide to Custom Style
Welcome to the new season. I’m Rosie Jamieson, Associate Director of Technical Footwear at FRANKIE4.
There are so many ways to find your perfect custom fit with this collection, and I'm here to guide you through it all. From chic flats to comfy sneakers and boots to holiday heels, we’ll explore how our innovative footbed design and thoughtful product features work together to elevate your footwear experience. Ready to perfect your fit?
FINDING YOUR PERFECT PAIR
Choosing the right shoes can make all the difference in your comfort and foot health. Here’s a quick rundown:
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Flat Feet: Opt for shoes with excellent arch support to combat overpronation.
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High Arches: Look for cushioned shoes that absorb shock and reduce underpronation.
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Neutral Arches: Even with a balanced arch, you’ll benefit from good support and cushioning.
Read more on this here.
WHAT MAKES THE RIGHT SHOE?
UNLOCK THE SECRET TO A PERFECT FIT WITH OUR TECH-SAVVY SOLE SAVER PACK®
Our Sole Saver Pack® offers a customizable fit with additional footbeds and cushions. This means you can tweak your fit to suit your needs, whether you’re dealing with bunions, plantar fasciitis, or just need a bit of extra comfort. Plus, it's as easy as 1, 2, 3.
- Standard Fit: Our full-length footbeds feature layered contouring for arch support, heel cradling, and forefoot cushioning. Snug and comfy? It's a match!
- Wide Fit: Our half-length footbeds allow extra room up front for wider feet while keeping shoes sleek. Enjoy our signature arch support and let your feet breathe.
- Narrow Fit: Narrow feet? Slip a forefoot cushion under the front of our full-length footbed for a fit that hugs just right.
Our complimentary Sole Saver Pack® comes with most of our enclosed styles. This includes all our sneakers like Billie, Riley, and Nat, plus our boots like Lyric, Liberty, and Nina.
Explore our Sole Saver Pack® and step into custom comfort that’s as unique as your feet or find out more about our Sole Hero Footbed here.
FINDING YOUR PERFECT FIT IN FLATS
When we say there’s nothing like our flats, we mean it. Inside the box of every FRANKIE4 flats, there is innovative tech specifically paired with your chosen style that is designed to help deliver a perfect fit. Here’s what you'll find in your box:
Gel Forefoot Cushions: Included in most styles with a built-in footbed and ideal for open-backed transeasonal styles like Wallace, these gel cushions sit on top of the footbed to give you a comfy, snug fit where you need it most. These are also included with some heeled styles including Carrie, Ramsay and Kennedy.
GENERAL TIPS FOR A PERFECT FIT
From our Australian founding stores to a flagship store in the US, our retail expansion means we’re bringing FRANKIE4 to more women around the world. Today we have 10 stores globally —nine throughout Australia and a US store in Seattle—and 250 global stockists. It’s exciting to see our community grow, and we can’t wait to welcome you in-store.
Visit us in-store here.
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Fit: Make sure there’s no pinching and your toes have space to wiggle.
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Heel Comfort: Your heel should stay securely in place.
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Toe Box: Ensure there’s enough room to avoid squished toes.
DISCOVER YOUR NEW FAVORITES
From flats and sneakers to slides, boots and heels, our new season collection blends style and support to meet your needs. Explore our latest arrivals and find the perfect pair that’s just right for you.