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100,000+ FIVE-STAR REVIEWS

FRANKIE4's Special Appearance on The Balancing Act 

FRANKIE4'S SPECIAL APPEARANCE ON THE BALANCING ACT

At FRANKIE4, we're about shoes that are more than fashion; we're about footwear that prioritizes both style and comfort.
 
That's why we're thrilled to announce we're stepping up our National Foot Health Awareness Month celebrations this year, joining esteemed hosts Montel Williams and Olga Villaverde on the popular morning show, The Balancing Act airing on Lifetime TV.
SPOTLIGHTING SOLE WELLNESS  

On April 8, 2024, our visionary Founder and Australian Podiatrist, Caroline McCulloch, along with our Global CEO Hilary McMillan, shared their insights and tips on the crucial intersection of foot health and style. National Foot Health Awareness Month serves as a poignant reminder of the importance of foot health in overall wellbeing, a message deeply ingrained in our FRANKIE4 ethos.

WHY WE CELEBRATE FOOT HEALTH  

For more than thirteen years now, our team at FRANKIE4 have been leading the way in super comfy yet stylish footwear. We're all about our Australian heritage and keeping your feet happy and healthy. And with over 100,000 five-star reviews from our community, we must be doing something right.  

We've been spreading our wings too. You can now find us in 10 different brick and mortar stores, including one right here in the United States, over in Seattle. Plus, we've teamed up with big names like Nordstrom and J.Jill too, having just rolled out our second season with them. It's been quite a journey, and we're only just warming up.  

WHAT OUR FOUNDER AND CEO SAY  

We are all for supporting women to live lives with less foot pain and more healthy feet. Raising awareness of foot care and common foot problems, like heel pain and plantar fasciitis, while championing style. Every day we continue to strive to create the most comfortable shoe designs with innovative comfort technology like better arch support, enabling our community to wear shoes they love. 

Through our appearance on The Balancing Act, Caroline and Hilary aim to further the conversation around foot health, reaching a broader audience with their expertise and passion. Caroline expressed her excitement about discussing such a vital topic on such an influential platform, sharing, "At FRANKIE4, we believe that comfortable, supportive footwear shouldn't mean sacrificing style." 

Hilary also emphasized our brand's dedication to educating consumers about the importance of better sole wellness, highlighting, "Foot health is often overlooked, but it plays a crucial role in our overall health and wellbeing." 
SEE THE HIGHLIGHTS  

Be sure to catch the highlights and our insights as we share our expert advice on foot health and style on The Balancing Act. Don't miss this enlightening discussion that promises to inspire viewers to step into a healthier, more fashionable future.

ABOUT THE BALANCING ACT

The Balancing Act® is a morning show created and produced by BrandStar that offers sensible solutions and essential information in a fun, entertaining format; providing resources to help people do life better. The Balancing Act features everything from delicious recipes, style makeovers and dream getaways to parenting tips and the latest news in health and wealth. Tune in to The Balancing Act weekdays at 7:30 a.m. (ET/PT) on Lifetime®, and find all previously aired episodes on TheBalancingAct.com. 

ABOUT BRANDSTAR

We’re matchmakers; connecting People to Brands to Do Life Better. BrandStar has unparalleled experience in creating customized educational content for brands with laser targeted extensive distribution through their multi-channel network ecosystem and methodology. From Original television programming on Lifetime, BrandStar.tv, social media, digital marketing, to media management and PR; BrandStar helps brands connect with the right consumer, at the right time, with the right message, through all the right channels. 

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